Weds March 18th & Thurs March 19th

10AM - 3PM

Selway Machine Tool Co.

29250 Union City Blvd. Union City CA

Weds March 18th & Thurs March 19th

10AM - 3PM

Selway Machine Tool Co.

29250 Union City Blvd. Union City CA

Please Fill Out One Form Per Attendee

This event will be held at our Union City Showroom

Tip off the spring production season with Machine Madness,
A Selway Machine Tool Co Manufacturing Solutions Showcase!

The brackets are off and the machines are ready to run. Join us for two days of live CNC demos, new Haas shop & support equipment, industry presentations, and top SWAT partners—plus food, giveaways, shooting competitions, and more. From 5-Axis machines to tooling innovations, experience everything your shop needs at the Selway Center.

Explore the details below & Connect with us to learn more.

FEATURED EQUIPMENT

12+ machines. All running. All under one roof. Top brands like Haas, Matsuura, JTEKT, Hwacheon, Muratec, Eurotech & Trinity—plus our NEW Haas Workshop showcasing live demos of shop equipment and tooling that helps you Do>More.

FEATURED VENDORS

Connect with 22+ SWAT vendors showcasing the newest software, workholding, accessories, and tooling. Meet with experts from Schunk, Kennametal, Fastems, and more to find the perfect solutions for your shop.

PROMOS + HIGHLIGHTS

Enjoy show-only savings, swag, daily raffles, food/drinks, & Free Throw Competition. Plus grab a seat for our Courtside Conversations on What’s Next in Manufacturing with leaders like Jeff Teideken, Toolpath, Matsuura, Intrinsic, & more.

// Kennametal Metal Cutting Tour //

The Kennametal Metal Cutting Tour, featuring a state-of-the-art, custom-built truck packed with next level tooling solutions, is coming to Union City! Highlighting the aerospace, medical, automotive, electric vehicle, & tech industries, their technical experts are at the ready to talk tools that drive productivity, share current promotions and give you access to tour-exclusive giveaways. Kennametal's status as a NASCAR Competition Partner was recently announced and this event will showcase some of the tools being used by NASCAR's research and development engineers to develop Next Gen race cars.

// Featured CNC Machines //

JTEKT UG630

5-Axis VMC

Hwacheon i2

Multi‑Tasking Turn‑Mill Center

Matsuura MAM72-35V

5-Axis VMC

Trinity AI

Automated Machine Tending System

Hwacheon HiTECH 230BL YSMC

Our Top Selling Boxway Turnmills

Muratec MSR60

Gantry Loaded Facing Lathe

Hwacheon HiTECH 850

800mm Chuck Boxway Lathe

JTEKT AQ1265

Linear-Guide VMC

JTEKT FH5000

500mm Horizontal Machining Center

Haas VF-2SS

Iconic VMC

Haas UMC-750SS

Universal VMC

Haas UMC-500

Compact Universal VMC

Haas SB-28Y

NEW Boxway Lathe

Haas HVS-1

Vertical Bandsaw

Haas HAC15

Air Compressor

Haas HL-50E

Laser Marker

Haas HTS400

Tool Presetter

Haas HSF-325

Shrink Fit Kit

Haas HKM-1

Knee Mill

Haas HML-1

Manual Lathe

Haas HAB-3232

Bandsaw

// Featured Vendors //

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// Courtside Conversations //

Pull up a seat for Courtside Conversations, hosted by Selway President Andrew Selway and industry leader Jeff Tiedeken. Hear perspectives from software innovators, machine builders, educators, machinists, engineers, and shop owners as they discuss AI, automation, and what’s next in manufacturing. Panels run both days with rotating speakers and real-world insights.

Andrew Selway, President at Selway Machine Tool

President of Selway Machine Tool Company, is a certified CMTSE who has spent decades helping West Coast manufacturers boost productivity through advanced CNC equipment, automation, and full-service support.

Jeff Tiedeken, Head of Manufacturing at Muon Space

Head of Manufacturing at Muon Space and Astro Mechanica, is an advanced machining and fabrication expert specializing in 5‑axis, aerospace welding, automation, and complex prototype manufacturing.

Panel 1 : AI in Manufacturing—Hype, Reality, and What’s Next

AI is helping manufacturers improve uptime, quality, and efficiency through real-time data and automation. Hear perspectives from software leaders, educators, machinists, shop owners, and automation experts on what’s real today—and what’s next.

Al Whatamough, CEO of Toolpath

CEO of Toolpath Labs and former head of Autodesk’s Fusion 360 manufacturing team, develops AI‑powered CAM tools that automate best‑practice toolpaths, streamline DFM and quoting, and improve shop productivity.

Day 1

Angelo Juras, Senior Application Engineer

A master machinist and senior applications engineer with 30+ years of experience at Tesla, Meta, and Autodesk, simplifies complex milling and turning into clear, repeatable, shop‑ready CAM strategies.

Day 1

David Liu, CEO of FinalREV

Founder and CEO of finalREV, is a veteran machinist and software builder whose tools simplify real manufacturing workflows—from quoting and traceability to faster, more reliable CAD‑to‑part execution.

Day 1

Mark Martin, Regional Director for Advanced Manufacturing

Bay Area Regional Director for Advanced Manufacturing Workforce Development, brings 25+ years of experience aligning industry, education, and technology to strengthen and upskill California’s manufacturing workforce.

Day 1

Mark McCollough, Instructor at Fresno CC

CAD/CAM and CNC machining instructor at Fresno City College and Mastercam/HAAS trainer with Paton Group, helps develop shop‑ready talent by making complex toolpaths clear and immediately actionable.

Day 2

Vivek Srivatsa, Account Excutive at Intrinsic

Account Executive at Intrinsic (Alphabet), helps manufacturers apply robotics and low‑cost automation to real production challenges, combining technical expertise with practical, customer‑focused manufacturing solutions.

Day 2

James Meyette, Senior Application Engineer at Selway Machine Tool

Senior Applications Engineer at Selway Machine Tool, is a veteran machinist known for bridging CAM theory and real production, specializing in post processors, complex toolpaths, and reliable 5‑axis machining.

Day 2

Panel 2: Rethinking Automation: Flexibility, Uptime, & ROI

Automation is no longer optional—it’s strategic. Hear perspectives from CNC builders, automation providers, shop owners, and workholding experts as they discuss cobots, pallet systems, and automated cells—and the real trade-offs between flexibility, uptime, and ROI.

Sarah Wierman, Partner Sales Manager at Fastems

Partner Sales Manager at Fastems and advocate for intelligent CNC automation, helps shops boost flexibility and profitability through smart tooling, automation, and spindle‑focused manufacturing solutions.

Day 1

Stefan Kiedels, Director of Sales at SCHUNK

Director of Sales for the Western U.S. at SCHUNK, helps manufacturers boost productivity through advanced workholding, gripping, and automation. With 30+ years in manufacturing and sales, he offers insights on improving uptime and efficiency with standardized, automated setups.
Day 1

Errol Burrell, National Product Manager at Matsuura

National Product Manager at Matsuura Machinery USA, is a veteran engineer with 40+ years in precision manufacturing, helping shops adopt advanced multi‑axis, high‑speed, and lights‑out machining technologies.

Day 1

Dave Decker, Manufacturing Engineering Manager at Lam Research

Manufacturing Engineering Manager at Lam Research, is a seasoned CNC expert specializing in taking shops from prototype to lights‑out production through advanced 5‑axis machining, fixturing, and high‑mix automation.

Day 1

Nick Tonti, National Sales Manager at Trinity Robotics Automation

National Sales Manager at Trinity Robotics Automation, is an automation veteran with 20+ years of experience making robotic systems practical for high‑mix CNC shops focused on uptime and productivity.
Day 2

Troy Kattenhorn, Regional Sales Manager at Muratec

West Coast Regional Sales Manager for Murata Machinery USA, helps shops boost throughput and reliability through advanced CNC turning, gantry automation, and fully integrated part‑handling solutions.

Day 2

Debbie Hanks, President of Noron Precision Machining

Owner and President of Noron Precision Machining, leads a woman‑owned, ISO 9001‑certified shop delivering aerospace and medical parts with full traceability, robotic‑assisted production, and a commitment to on‑time quality.

Day 2

Randy Howard, General Manger at SWARF

General Manager of SWARF, supports manufacturers with coolant management, chip handling, and fluid systems that keep CNC machines running smoothly. With decades in machining environments, he brings insight into the infrastructure enabling scalable, reliable automation.

Day 2

Free Throw Competition

Take a break from the machines and shoot your shot. Join the free throw competition during Machine Madness for a chance to win prizes and earn some shop-floor bragging rights.

Competition Runs Daily 10:30—11:30 & 1:30—3:00
One Winner Per Day!

Ready to go!

Sign Up & Compete

Additional info regarding your form, privacy policy, etc.

Gear Up at Machine Madness

We’re bringing the technology—and the swag. Grab a limited edition Selway Since ’63 ringer tee, Haas Demo Day shirt, and Machine Madness rally towel while supplies last. Plus, enter the raffle and collect additional gear from our SWAT and machine tool partners.

Fuel Up at the Food Court

Take a break between demos and grab lunch on us. Day 1: The Habit Food Truck serving burgers, chicken sandwiches, and fries. Day 2: Chipotle bowls and tacos with chicken, steak, carnitas, fresh tortillas, and all the fixings—plus drinks and snacks throughout the event.

See what went on at Last Years Event

Don't miss out on the CNC Event of the Season

// Register for Machine Madness Today //

Don't miss out on the NorCal - Nevada Premier Automation Showcase

// Featured Demonstrations //

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